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 8 comments »How to generate more buyer, investor and foreclosure leads from your real estate blogOne of the things that drives me craziest on the Internet is there is a lot of GOOD advice out there- but there is a distinct lack of explicit practical advice. Meaning, everyone wants to tell you that you need to generate leads from your real estate blog but they don't tell you how to specifically capture each type of lead. So, let's hit it. This post will show you how to use two conversion psychologies called "the cult of me" and "self qualification" to generate highly qualified investor and foreclosure property leads. Goal: To attract more investors contacts Strategy: Create a list of Top 10 Best Buy, REO, Foreclosure or Investment properties that you require users to register to receive. This will require 3 steps: 1. Create the list 2. Create a call to action button and lead conversion form 3. Create a blog post announcing your offering Real Estate Investor Profile: The average investor that will find you online fins you because they are looking for information on investing in real estate. That means they probably are not a professional investor and are most likely a first time or part time investor that recognizes they need the help of a real estate professional to identify savvy investment properties. Real Estate Investor Psychographics: A first time or part time investor is typically "new money" meaning they are self made and proud of what they have become. They feel good about their accomplishments and want to use what they have to make more money. They can be shrewd can like to be appreciated for their accomplishments. They often also like o feel like they are masters of their destiny's and like to have hand in making decisions that affect their future. Implementation: 1. Create the list of best properties The list MUST have value, so put some time into this. Cull through the MLS for foreclosure, investment, first time buyer, fixer upper, etc best buys. Put together a list in Microsoft Word where you take some of the MLS data like images, MLS#, Street Address, Description and your remarks on why you consider that particular property a best buy. Also, make sure that you fully brand the document with your logos, phone numbers, address and websites. Then save the document into a PDF and save to your drive in an easy to find location. You do not want to immediately publish this to your blog, because you want to create implied value and make people register so they can receive it. Read also: Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog  Posted in Real Estate Leads |
Leave a comment »June 16: Real Estate Blog Training ScheduleLOGIN AS A PANELIST TO TALK
Posted in Online Training Seminars |
7 comments »Exclusive Pre-Launch Offer: RSS Pieces Introduces Semi-Custom Template Real Estate Blogs
Want an affordable way to start blogging now? Custom blog design can take weeks to get just right, so RSS Pieces came up with an automated system for building semi-custom template blogs. These high impact real estate blog templates come in a variety of colors can be live in as little as 1 hour form the time we receive your full order and assets and offer you the greatest level of flexibility. You upload all your own images, including headers and logos, add your lead generators and customize all the text (even in static areas) through the back end of the RSS Pieces proprietary Diachronics blogging platform. It's easy, fast and affordable. This product does not officially launch until mid July, but we are offering a pre release offering with 4 selected templates now. After the official launch you will be able to choose from tons of templates, each in a variety of colors with new templates added to our library weekly and set your blog up yourself online in less than 1 hour. These templates make it easy to switch between them, so when you are tired of your blog, you can change it yourself! Flip layouts, colors, call to action buttons, etc in minutes.
Pricing: $999 setup,
$69/mo Timeframe to live for pre-launch product: 1-3 hours (Once all assets received, name servers are set and if no manual changes are required to the template itself) Template Features:
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Jamey, Prezzi, Miami Rentals and Sales Blog Posted in Real Estate Blogs |
13 comments »Write a post supporting your fellow real estate blogger, Vlad Zablotskyy, in his battle with ePerks and I will give you a blogOK, I've had it. The more I learn about this whole sordid tale, the less I like it. So, here: let's show ePerks what the blogosphere can really do. If you care about your fellow real estate blogger, Vlad Zablotskyy or if you just want a blog, write a post in support of Vlad Zablotskyy. The post must be supportive of Vlad and use both his name and the ePerks name in the title. Please refrain from slandering ePerks, just publish the information as it is understood. Feel free to reference this post or any other post listed in this article. It seems that with every new post, we learn more about the inner workings of ePerks. Many former customers and employees have come forward to provide additional information which will help Vlad and provide real estate professionals with iinformation they may need to make an informed decision when deciding whether or not to do business with ePerks. Why will I do this? Because the more positive info we push up the engines about Vlad, the less likely the negative info that is out there can harm him. These posts will also This offer is good for the next 5 days (June 13 - Jun 18, 2008) - no strings - you buy the domain - we will give you a semi-custom Template blog and hosting (hosting free for 1 year) To see the templates available for this offer go to this post and scroll to the bottom. Get the story: ePerks Sues Real Estate Blogger, Blogosphere Unites to Destroy the ePerks Brand Read also: Eperks: How to kill a startup Read also: ePerks & iHype - Legal Kneejerk - Sues Blogger Once you have written your post, click on the link below to order your free blog:
See who supports Vlad and gets a free blog:Ruthann Macklin: Im Mad As Hell-You Will Be Too When You Read About Vlad Zablotskyy and ePerks Susan Goulding: ePerks & Freedom of Speech? Sean Giorgianni: Zablotskyy the Scrivener Aaron Mallo: Suport Vlad Zablotskyy in his defense against ePerks.com frivolous suit Hunter Jackson: E Perks Sues Blogger Vlad Zablotskyy Mitch Argon: ePerks Sues Real Estate Blogger Dennis Blackmore: Why Real estate Agents are Bailing out of ePerks Barry Cunningham: Real Estate Radio Aaron hoffman: Nominee for PR Blunder Felipe Cook: ePerks and Freedom of Speech Don Reedy: Stop ePerks and get sued Debra Davis: Atlanta Homes and Condos Colleeen Kulikowski: How ePerks, Wake Up Gregg and Denise Tomlinson: Eperks using questionable tactics Benjamin Ficker: Spreading the word about e-jerks Ginger Sala: ePerks vs Blogger: Is free speech at stake? Scott Schang: Vlad Zablotskyy - A Martyr for Reputation Management
Posted in Real Estate Blogs |
13 comments »ePerks Sues Real Estate Blogger, Blogosphere Unites to Destroy the ePerks Brand
The funniest thing about this is that ePerks is suspected of having set out to damage Vlad's reputation, but in the end it is theirs that is getting destroyed. They are one, we are many and we are indignant that a large corporation thinks it can wield it's weight to censor or personally destroyany of us. The more posts out there about this situation, the more negative information filters up the engines and the more information we are able to learn from people that also had dealings with them. So, while this singular post may not help with the legal matter- the collective of all these posts just may quicken the fall from Google, investor, consumer, etc grace for ePerks and finally land them in what Hoovers so kindly terms, "the Business Boneyard." Please note: this post is not meant to be slanderous, I am reposting information gathered from other sources about this case and adding my own commentary. Becasue of so many posts about this case, many former employees of Reply.com and ePerks have come forward to speak about how they were treated by Ben B (ePerks CEO) confirming he has a long history of online and legal bullying. Many former customers and real estate professionals that had contact with ePerks have also stepped up and posted nasty emails they received from ePerks employees. (Dennis Pease is called an idiot by an ePerks employee in an email). Read also: Reputation Management: Using the best tools to build and monitor your online identity Snapshot of the ePerks vs Real Estate Blogger TaleThe following is the torrid tale of eParks and how they solicited editorial advertising from real estate bloggers and when they didn't like the result of one blogger's pieces they attacked him personally and are now suing him. It's disgraceful. For those of you not yet in the know, ePerks, a service that allows Realtors to offer incentives back to consumers, has recently taken legal action against a fellow real estate blogger, Vlad Zablotskyy. These are the facts, as reported by Andy Beard and Greg Swann1. ePerks solicited editorial advertising (blog posts recommending their service) on real estate blogs 2. Vlad wrote such a post and was complimentary 3. Commenters on the post came in and talked about how bad the ePerks service was and how they felt they were swindled 4. Vlad writes a response piece to acknowledge reader comments: Is ePerks a gem or a Scam? Posted in Real Estate Blogs |
Karma's a Bitch, especially when you get the blogosphere involved. So, here is a beautiful little story about a company, ePerks, that didn't quite like what one blogger did (Vlad Zablotskyy), so they are suspected of having attacked him personally all over the Internet (some NASTY stuff detailed below) and then sued him when he started talking about it and saying he suspected as much (IP addresses from ePerks and employee names have been linked to certian attacks as detailed below). Well, this is a blogger we are talking about and he would not take it laying down. So, he wrote all about it on his blog and next thing you know you have: